Test Bank THINK Public Relations 2nd Edition Dennis L. Wilcox, Glen T. Cameron
THINK Currency. THINK Relevancy. THINK Public Relations.
The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession.
A better teaching and learning experience
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics.
Engage Students—An appealing visual design and real-world applications engage students in the material.
Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
TABLE OF CONTENTS:
SAMPLE COURSE SYLLABUS AND OUTLINE
Chapter 1: What is Public Relations?
Chapter 2: Careers in Public Relations
Chapter 3: The Growth of a Profession
Chapter 4: Today’s Practice: Departments and Firms
Chapter 5: Research and Campaign Planning
Chapter 6: Communication and Measurement
Chapter 7: Public Opinion and Persuasion
Chapter 8: Managing Competition and Conflict
Chapter 9: Ethics and the Law
Chapter 10: Reaching Diverse Audiences
Chapter 11: The Mass Media
Chapter 12: The Internet and Social Media
Chapter 13: Events and Promotions
Chapter 14: Global Public Relations
Chapter 15: Corporate Public Relations
Chapter 16: Entertainment, Sports, and Tourism
Chapter 17: Government and Politics
Chapter 18: Nonprofit, Health, and Education
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